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Apr. 23, 2015
Choosing a social media platform for your business is a simple decision once you know what each platform does, along with its benefits. You should use multiple platforms to connect with clients in different ways, but if you want to choose a platform to be most interactive on, it is best to choose the one that will benefit your business the most.
Facebook is beneficial if you already have a following interested in your business. They will be most likely to “like” your page to see the content you post. Also, Facebook is great for visual content. Posts filter through feeds at a moderate rate, so it is possible have many views for one post. However, visual posts tend to draw people in more. With Facebook’s ultra-visual page layout, it is important to optimize content to be aesthetically pleasing to generate the most interest from viewers. Users of Facebook who have liked your page and follow your content are likely to do so for a long time. It is unlikely they will discontinue following your content. Facebook makes it difficult to connect with non-customers or people who do not know about your business. It is possible to connect with these people through connections you have already made. If a follower shares your post, comments on it, likes it, etc., this activity will show up in his or her feed, displayed to his or her friends.
Twitter is beneficial if you need to reach out to strangers, as this is done quite frequently through the platform. It is best to use if you have a great quantity of thoughts and things to say relevant to your business. Users of Twitter post updates rapidly, and posts are limited to 140 characters. Posts do not have long lives on peoples’ feeds, so posting an interesting question or statement is the best way to get peoples’ attention. Also, because of hashtag use on Twitter, you can make sure your post is seen by people searching for the content you are posting about. It is also easy to participate in conversation with followers rapidly by tweeting at specific followers.
LinkedIn is great for connecting with people and businesses which might be beneficial for your business in the future or who were beneficial to your business in the past. It is particularly useful for business to business activity, considering it is used particularly for professional networking. The site allows you to compose an in-depth profile on your business, and you can connect with strangers through its group feature.
Foursquare is beneficial if you have a consumer base that avidly uses technology. Location-based social networking is excellent for promoting deals and sales. Also, considering that Foursquare is rarely used, people who do use it will be more likely to see your posts.
There are plenty of other social media marketing companies out there. You need to consider what platforms your consumer base is already using, and follow them there. Stay social on social media sites and keep them updated with new, original content. You will find success there, if you can get people to interact. We hope you found these social media tips beneficial, feel free to comment with any questions.