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Jun. 30, 2012
Search Engine Optimization is a popular buzzword nowadays. Website owners and webmasters always want to push their website on top of search engine rankings. For that, they try to contact an expert SEO company to outsource the website optimization work to them. Here a question comes in mind, what does it mean by Expert SEO Company? What makes an expert SEO Company?
Google shows approx 1,030,000 search results for the keyword 'expert SEO Company'. Now, it creates confusion in making selection of a real expert company offering reliable SEO services. Not all companies appearing in Google's results may be expert in providing competitive SEO and sustainable Search Engine Results Presence (SERP). Then where should people go for outsourcing of SEO work?
In summary, it is a matter of debate that which company should be considered as expert in providing Search Engine Optimization and Internet Marketing services. Let us have a look over essential attributes that makes a company expert in providing SEO services:
1. Presence of Certified SEO Professionals – This is the basic requirement for being an SEO Expert company. You should not believe on any company claiming it to be an expert SEO company if their team of SEO professionals is not certified by Google or other SEO bodies with global popularity.
2. Working Methodology – Search Engine Optimization is a complex and time taking task. It takes a lot of efforts and inputs in pushing any website on top of Google or other major search engines. Therefore, prior to outsourcing SEO projects, one should check the working methodology of SEO companies and confirm that they are using White Hat SEO Techniques and manual processes to rank websites on top.
3. Past Customer's Feedback – It is very important to look at "what past customer's say about any company?" Even if their feedback is positive, you should not forget to check the results yourself. Usually reliable SEO companies provide some case studies on their website along with the website URL's and the keywords for which they optimized the website. So, one can check the status of those keywords on major search engines to verify their expertise.
4. Awareness of Latest Changes in SEO and SEM World – Search Engine industry is among the most rapidly changing industry. Everyday there are some changes in searching and indexing mechanism of search engines. Day by day new concepts (Social Media, Twitter, Facebook Marketing, etc.) of online promotions are being applied in SEO. Do check involvement of a company in such latest promotion strategies before finalizing your deal.
If everything goes fine and you are confident about the outcomes of above benchmarks then only you should confirm outsourcing of your website's SEO to any company. Do not just go on false promises made by most of the SEO companies.