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Latest Blog Post

ROLE OF COMPETITIVE ANALYSIS IN SOCIAL MEDIA ENVIRONMENT

Apr. 17, 2013

Due to the explosion in social media marketing and the fast moving craze for online interaction with consumers, most companies assume that it is a successful strategy to have strong hold in the market. The truth is, if a company's primary objective is to attract new customers, then it might be logical, but if the objective is to improve sales then they have to look above. Today, top leading companies are busy in collecting and analyzing information about the market, consumer behavior, range of customer inquiries, competition and business-specific factors. They are striving to obtain right information as well as insight, which could lead to a much more advantageous outcome.

 

                                                      

 

 

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In the competitive world of social media marketing, integrated content marketing as well as optimization, it’s necessary for the companies of all most all sizes to understand their online marketplace to gain scalable and pliable business advantages. It will good to know the customers and their interest in your specific service/brand. This could not only lead to better customer relationship, but also improved return on investment. Developing a competitive strategy based on social media is the best and most effective thing. The strategy should broadly include the position of the competitor and its key strengths as well as fan followings; it will eventually help to devise SEO, SEM and other online marketing guidelines. 

 

However, the approach to competitive search, SEO research & assessment, SEM analysis & comparison can vary greatly depending upon the situation because no business is same. In fact, you must also evaluate and analyze weaknesses of the competitors so that you can work on those points. Exposing such elements may lead better development of effective and advantageous marketing plans. It also helps business analysts and content developers to create cutting-edge content for differentiation and uniqueness.

 

 

Through strong analytical approach they can develop engaging and intuitive content for various social media platforms. They can develop content from other competitive resources for focused approach and better results.

 

 

Also you should involve a large group of keywords to widely promote business and its services. It helps to target wider market and attract more unique visitors to the website for greater search engine traffic. Of course, continuous research, audit, comparison, assessment and evaluation are necessary to dominate the niche. If you are particularly focusing on social media then proper identification of business needs is very important. Also, you must know the nuts and bolts of social media platforms from Facebook to Pinterest. In essence, for smarter working and prudent approach, competitive analysis is very important to achieve your goal. 

 

 

It is a must in social media marketing strategy that you create a social community which is significant to your business and service. These platforms are effective and feasible option to engage people in conversations and dialogues. More than the number of Likes or Tweets, a social media marketing agency should focus more on the level of engagement.

 

 

Social Media Marketing is the best way of online marketing for your service segment. The best SMO techniques are online branding, promotion, marketing management for various businesses and generating greater website traffic. There are many different social media websites today available online to join. Millions of them have accounts with the major sites like Twitter, Facebook, and LinkedIn.

 

 

Now, according to research, 44% of consumers with social media are influenced by social sites when choosing which store to go to. So, to get best results from your social media marketing campaigns, always learn new things online through your competitive websites and blogs. Try to read the blogs related social media and learn new approaches. Engage with your circle on daily basis, comment on posts and update your profiles regularly to get attention by others too. 

 


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