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Aug. 24, 2012
Press release is supposed to be the most powerful medium of information sharing and distribution. Corporate houses strongly believe in press release and news distribution. In fact, they have separate news centers that radiate news and corporate announcements all the time as and when it comes out. But, the question arises, how to make your press release popular and distinctive in the forest of press releases and newsworthy content flooding. So, the answer is, the power of optimization is immense and is highly valuable when it comes to business marketing. Most of the businesses fail to recognize the ability of optimization and therefore face loses of customers in future endeavors.
But, those businesses that recognize the underlying value and power of press release optimization enjoy increased traffic as well as rankings. So, press release optimization is a superior technique that particularly target audiences and journalists as well as bloggers. Basically, press releases focus on new Products/Services, tips, annual general meeting, share holding patterns, dividends, and profit by year, business expansion, management changes, special events and much more. Optimized press releases have an added advantage that is they are highly readable, simple, directional, and help to gain higher search engine rankings, market exposure and enhanced credibility.
In fact, it directly boosts your SEO results and help to gain top rankings in less time. Press releases having optimized headlines are the ones that gains utmost importance on Search engines. Here, optimized simply means, keywords in the headline. As headlines is the most crucial part of press release writing. You need to catch readers’ attention, attract and force them to continue reading and follow links as well.
You should also focus on videos, statements, pictures, audio and company logo for your press release. Inclusion of these things makes a press release attractive and user-friendly. You can also optimize their titles and descriptions as well as content involved. Most of the people utilize social media links in order offer high-end ability to share the content.
At the end, you should remember that your press release should communicate the appropriate message to the intended audiences, business associates and journalists. A good, clean, readable, direct-to-consumer and optimized press release can reap apparent benefits and help drive exponential increase in qualified traffic to your website. It generates immense publicity and should be used as one of the strongest part of online marketing endeavors.