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Dec. 18, 2012
In today’s environment, technology, continuity, productivity, advertizing and connectivity are playing a vital role in business success. When it comes to advertizing, marketers choose online medium as the best method to advertize and educate their customers. When they utilize online advertizing medium, they often rely on content marketing. As it is the most effective and engaging part of advertizing and promotion, business put extra effort to push healthy and informative content for the readers. Marketers also use various techniques to push their content such as article marketing, press release marketing, research report writing & distribution, case study publishing, and much more.
The best and most adopted method is article writing and distribution. Marketers assign this crucial task to professional authors or content writers that can develop fresh and informative content for the desired results. They also infuse quality to engage maximum number of readers. They put relevant keywords at the appropriate places and provide sufficient links to them. However, there are still certain points that need to be considered to make an article more effective and readable. Some of the tips are underlined below:
1. 1. Proofread the Article – It is a magical technique to make your article flawless and attractive. Proofreading is the best method to make an article errorless and strong. It not only helps to pinpoint small mistakes, but also helps to eliminate little omissions. If you are a regular writer and engaged in exclusive article writing, then you must pay special emphasis on proofreading.
In fact, editing an article after sometimes or after a sufficient gap also helps in catching errors. This is the reason proofreading is considered as the best method of making an article user-friendly, intuitive and interactive.
2. Most of the time authors forgot to provide links in resource box, which is a big mistake. They provide proper links to the article body, they provide proper title to the article, and provide original content without generalities, of course all these are important, but giving a link to the resource box section is equally important for better effectiveness. At least one link should be provided for good results.
All these techniques can make an article more effective and result-oriented. You should also make the article format pleasing and enticing. Article format itself attracts reader’s attention. So, if you want to promote your product or service or a company in a linear fashion through article marketing, then you should try to make it flawless as well as reader-friendly.