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Latest Blog Post

ENGAGING IN THE SOCIAL ERA FOR MINIMIZING CUSTOMER-COMPANY GAP

Oct. 19, 2012

World-class companies have finally resoled that engaging with the social media is the finest thing when it comes to customer attraction and satisfaction. They have discovered the fact that social media is the most potent and sensible way to listen to what customers has to say about your brand, product, company, services, etc. This is why global companies are quickly embracing the concept of social media and engaging customers through it, consequently. In fact, it is used as an effective conversation medium, which is eventually transforming products, refining services and the improving the company-customer relationship.

Some of the companies that have never bridged this gap are still facing huge setbacks and themselves balking their growth prospects. It should be used as an opportunity and a medium of communication. Companies should proactively participate in social media activities and listen to their customers. Today, advanced and active organizations are taking part in the social activities and initiate direct conversation with the customers and try to know their inner voices about their brands.

 

 

Once you’ve decided to have a strong framework for actively attuning with your current and potential customers through social channels, you are ready to receive the apparent benefits.

Socializing customer service

Today, due to the fast emergence and adoption of social channels, it has become easier for the customers to give their feedback directly to the companies. It has certainly eased the method of communication and feedback. It is a pure overpowering of traditional methods of communication or complaining, such as telephones, letters, emails, etc. This has simply eliminated frustration and anger and paved a way of discussion and mutual understanding.

However, today’s customers need faster medium of communication, this is the reason they are migrating towards social mediums. Through social media they can communicate concerns, ask queries and reply immediately. This has changed the outlook of companies and they are also turning sensible and trying to live up to customer expectations. This real-time communication platform has solved the problems of companies as well as customers.

By following guidelines of social media, it is easy to help make your engagement fruitful for both your business as well as your customers. You must first focus on building positive experiences by spending resources wisely. You must take full advantage of all the inspiring features of social media networks. You should be consistent and start from the very beginning of company and its first offerings in order to gain highest possible prominence. Eventually, it will minimize customer-company gap, improve ROI and boost brand image. Understanding what your market thinks and using that to predict future trends may be the most important advantage of social media marketing. Social media in general has been a huge focal point of success on the internet.


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