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Oct. 24, 2015
Local SEO is the set of search engine optimization techniques aimed at getting more visits from persons in our geographical area. Why local SEO is especially important for businesses with a physical location, such as restaurants, hotels, hair salons, gyms, shops ... If you have one of these businesses and want to start to improve your visibility on Google, follow these three tips to get started in local SEO.
We can't overemphasize how important it is to have a page on Google My Business in order to improve your local SEO.
When you fill out your profile, your business information will be available to appear on Google searches on Google+ and Google Maps. That is, there are more chances of appearing in searches carried out by users. And when your business to appear in searches can do it on a map, display your phone number and reviews of other buyers are included if you have them.
If you also have a website, it may happen that your company appears twice in the top results: once with your site and other Google data with My Business.
Therefore, it is vital to fill well in My Profile Business, keep it updated and encourage your customers to leave their opinion there.
Check out Google Local Listings Terms of Service for Enhanced Listings
Google My Business is not the only way to improve local searches. There are other directories that need to sign up.
It is also advisable to register the business in other sector-specific directories. For example, if you work in tourism do not forget to create a profile on TripAdvisor.
Be consistent in all directories and Google My Business. Make sure you always use the same company name, address, phone. Avoid duplicate records, records with old names or misspelled ...
This part is not so simple for small businesses, but searches for phones that do not stop growing, we can not ignore.
Searches from mobile devices are especially relevant when speaking of local SEO, as we often are in the street or in public transport when we search.
Your website must be adapted to mobile and designed considering ease of navigation. You should pay attention to the contact page or product, and ensure that the home page contains useful to get your business information or make a reservation.
This Blog Post has been brought to you by Easy Media Network providing Local SEO Services to customers from Los Angeles, San Diego, San Jose & San Francisco, Oakland, Ontario, San Carlos, San Juan Capistrano and everywhere in between.